Objectives of the Program
• Strategically designed to improve practical marketing knowledge
• Serves as a prerequisite qualification for admission into the WAII Advanced Diploma in Marketing
Structure
There are six (6) modules for the entire course. Students are required to take a class Continuous Assessment test during the program in all the subjects to account for 30% while the remaining 70% is achievable during the final examinations at the end of six months. The remaining three months are to be used to work on and submit a thesis work which is also a prerequisite for the award of the Advanced Diploma.
1st SEMESTER
| S/N | SUBJECT CODE | SUBJECT |
| 1 | ADIM 01 | Quantitative Methods |
| 2 | ADIM 02 | International Marketing |
| 3 | ADIM 03 | Consumer Behaviour & Customer Care |
2rd SEMESTER
| S/N | SUBJECT CODE | SUBJECT |
| 1 | ADIM 04 | Principles & Practice of Management |
| 2 | ADIM 05 | Marketing Management |
| 3 | ADIM 06 | Marketing Strategies/Services Marketing |
| 4 | ADIM 07 | Research Work |