The Diploma in Marketing Program

Objectives of the Program

  •                                                                    Strategically designed to improve practical marketing knowledge
  •                                          Serves as a prerequisite qualification for admission into the WAII Advanced Diploma in Marketing

Structure

The program is divided into two semesters.  There are five (5) modules per semester making a total of twelve (10) modules for the entire course.  Students are required to take a class Continuous Assessment test during each semester in all the subjects to account for 30% while the remaining 70% is achievable during the final examinations at the end of each semester.

1st SEMESTER

2nd SEMESTER

S/NSUBJECT CODESUBJECT
1DIM 01Principles & Practice of Marketing
2DIM 02Marketing Communication & Customer Care
3DIM 03Accounting for Managers
4DIM 04International & Legal aspects of Marketing
5DIM 05Insurance Marketing
S/NSUBJECT CODESUBJECT
1DIM 06Marketing Planning & Management
2DIM 07Marketing Research
3DIM 08Principles & Practice of Management
4DIM 09Quantitative Methods
5DIM 10Sales Management