Objectives of the Program
- Strategically designed to improve practical marketing knowledge
- Serves as a prerequisite qualification for admission into the WAII Advanced Diploma in Marketing
Structure
The program is divided into two semesters. There are five (5) modules per semester making a total of twelve (10) modules for the entire course. Students are required to take a class Continuous Assessment test during each semester in all the subjects to account for 30% while the remaining 70% is achievable during the final examinations at the end of each semester.
1st SEMESTER
| S/N | SUBJECT CODE | SUBJECT |
| 1 | DIM 01 | Principles & Practice of Marketing |
| 2 | DIM 02 | Marketing Communication & Customer Care |
| 3 | DIM 03 | Accounting for Managers |
| 4 | DIM 04 | International & Legal aspects of Marketing |
| 5 | DIM 05 | Insurance Marketing |
2nd SEMESTER
| S/N | SUBJECT CODE | SUBJECT |
| 1 | DIM 06 | Marketing Planning & Management |
| 2 | DIM 07 | Marketing Research |
| 3 | DIM 08 | Principles & Practice of Management |
| 4 | DIM 09 | Quantitative Methods |
| 5 | DIM 10 | Sales Management |